When marketing your mobile notary business the first priority is to get your name in front of as many of the right people as you can. You can be the best mobile notary in the world, but if nobody knows about you, you just won’t get any business.
One thing is for sure, the more exposure you can get the more chances you have at realizing more business and income.
Keep in mind that quality exposure is just as important as the quantity of exposure. The ideal situation is a good combination of both quality and quantity in the right places to fit your particular needs and fit the competitiveness of your local area.
Three important factors to consider are:
1 – Professional Appearance: Presenting a professional appearance, on paper, online, and personally can definitely increase your odds of getting more first-time clients as well as repeat business. Be yourself, but be your best self.
2 – Competing for Business: If you are in a “highly competitive” market you may need to take additional steps to compete for clients with more and better advertising, services, prices, and/or availability of hours. This doesn’t necessarily have to cost more. An example of this is having good reviews on local service directories. And don’t forget that “Word of Mouth” advertising is still great way to get business and it’s free.
3 – Targeting Your Advertising: Determining what advertising vehicles should be used for which services is also critical for determining the mix between your loan-signing services and your regular notary signature business. A good example of this kind of targeting would be advertising your loan-signing services in various notary association listings because this is where the industry is primarily looking for loan-signing agents. Advertising in your local yellow pages and web search engines maybe better suited for the regular notary end of your business and to capture those desperate last-minute loan-signing calls.
Now is the time to take the bull by the horns and increase your business! With a few simple steps, you can be on your way to increasing your income.
* Really think about ways to get additional exposure for your business.
* Take some time to look at what you are doing now.
* Determine what is and isn’t working for you and concentrate on what is.
* Make a list of things to do to add exposure to your business.
* Set aside a certain amount of time each day or each week to get some marketing done.
In no time at all the little marketing projects will add up and soon you will begin to see the results of adding more exposure to your mobile notary business. Continue to pay close attention to what is working the best to bring in more business and concentrate your energies on these.