The most important thing you can do for your mobile notary marketing is to portray your business with the proper professional attitude and appearance. Having a business name adds seriousness to the mix.
AFTER ALL — IMAGE IS EVERYTHING!
First impressions are so important. You may only get one brief chance to win a potential client’s business. And once you get it, you’ll want to keep it.
Your solid professional image is the foundation on which you need to build everything else on.
Let me ask you… how many people choose to spend their money in a new, clean, and bright store over an old, cluttered, dimly lit store? I don’t know the exact number, but I do know it is a whole lot!
New stores are built with what I call the “attraction factor” which is a clean, bright, well-lighted, and uncluttered atmosphere. Big business actually studies these human-nature behaviors and they capitalize on them for the most profitable results. Many customers will even pay a higher price for the same product in these establishments because they unconsciously associate this appealing store image with higher quality and more value.
So, you can actually capitalize on this same “attraction factor” and market your business with a clean, uncluttered, and professional image. This includes your personal appearance and demeanor as well as all of your marketing tools – business cards, brochures, website, and advertising mediums.
It is important to consider how people see you and your business. This is a good time to evaluate yourself in the following areas:
1 — Personal appearance and manners. Appropriate business clothing for your area and a friendly, courteous, confident attitude can go a long way in gaining trust and repeat business.
2 — Vehicle appearance and cleanliness. If you have an old clunker or your vehicle is just having a bad-hair day you can try parking in an inconspicuous spot.
3 — Business name and email address. These are indicators of how seriously you take your business. For example — if you don’t have a business name and your email is something like “robinsmommy@” it may be hard for other business professionals to take you seriously. They may pass you by for someone with a more professional demeanor.
4 — Organization of business materials. Being prepared and keeping documents and other materials organized are a must. Nothing ruins your image faster than being unprepared and wasting a client’s time while you struggle to get your act together at their expense. Not counting the possibility of mistakes if documents aren’t organized properly.
5 — Phone answering practices and message demeanor. Really impress your clients. Answer your phone! While this is not always possible to do, a good, polite message and prompt return calls are a must. Never ever tell a client or potential client that you cannot do their job because of some personal thing you need to do — like go to your kid’s ball game. It is best to say you have another appointment at that time and ask if you can schedule a different time.
6 — Website, business card and brochure appearance. Use the “attraction factor” method to develop a clean uncluttered image in all of your business materials. These materials may be all that a potential client sees and has to judge you by, so you’ll want them to present your professional image in your place.
7 — Use of proper grammar, spelling, and capitalization for all written communications. This is still very important in the business world, even for text messaging. I see many mobile notaries treating their written communications such as emails and mobile notary listings with the same style they use to text their friends — no capital letters, and proper spelling and grammar are non-existent. Not all age groups of the general population are ready to accept this new style outside of the text messaging world, so it is best to stick with proper grammar, spelling, and capitalization if you want to leave a good impression for all people.
The bottom line: You want your mobile notary business and your person to be perceived as having “more value” than your competition.